Blog Posts

Box 9 from Outer Space

The worst movie ever made, based on some criteria and judgment from the Medved bothers in their work called The American Turkey Awards was Plan 9 From Outer Space. Thousands and thousands of pages of critique have been made about the movie. There is still much debate...

Do the right thing

A business acquaintance passed on recently. He was a very Christian man, owned a body shop. His first name was Brian. Brian was immaculate in his work. His repair jobs were so good, you almost wanted to crash your car to see what how he would deal with it. I met him...

I’m a what?

“I would have made this letter shorter but I didn’t have time.”  Some form of that quote has been attributed to Churchill, Woodrow, Wilson, Mark Twain, and others.   A customer of mine recently said I was a concisener. One who provides...

The voices in my head are smarter than I am

I have always felt different. I think we all have some of that in us.   Mine was that very smart and very accurate information would appear in my head when I really needed it. I just thought it was me.   The information became exceedingly accurate. I could...

Well, I’m back

I LOVE Lord of the Rings. I read it first in High School and thought I had found nirvana. I couldn’t get enough of it.   Read the trilogy, then the Hobbit, then the Silmarillion. And more.   It spoke to a quest. To a journey where not all survive.  But...

Professor Einstein, you gave us the same test as last year….

A graduate student walks up to Einstein and queries him with “Professor, you gave us the same physics test as last year?” “yes, but this year the answers are different” When I first heard that, I laughed out loud. Because in physics, it is...

History doesn’t repeat itself but it often rhymes

I worked at a McDonalds for 46 months, 15 days, 8 and a half hours. But who is counting. After 6 months there, you can do anything. They replace a crew every 6 months by average, so I became very senior, very fast. It was the perfect job for a college student. My...

Could Have is just Should in a nicer outfit

We mostly coach with consulting thrown in when needed.   Coaches have one job…..encourage…….   We ask 4 questions of our clients. Do they understand where they are? Do they have clear goals people buy into? Do they have a plan to get to the goals? Do people understand...

Feel your Bern

You should never talk politics on your blog, unless it’s a political blog…but bear with us.   We analyze which of the 8 customer types you have. Politics fall under the category we call “Constituencies”. Sports and religion are other fields where the customers have...

I’ll take the cake

We are not cake fans. It may not be obvious from the title of this blog piece. We would rather have pie. Pumpkin is preferred, followed by cherry and then marionberry.   So often, as we set goals and define tactics, we spend very little time on what the rewards...

Sugar Beets me up

Most of the sugar beets grown in the US are grown near Lake Superior. There are no more organic sugar beets grown there.  We won’t eat food with Round Up in it, so anything with sugar beets is off our list. That is because if a food label says sugar on it, it...

Dating is fun… remember?

Whether you are in a stable relationship or not, we all have done the dating thing. Sometimes it was nice even very nice and sometimes not.  But, in the end, it sure beats not engaging, especially when you are young. Really, marketing is just like dating. You are...

Your relish says a lot about you.

Well, we still love dill relish on a sausage of some kind. Sure there are sweet pickle relishes, relishes without mustard, and even ones without pickles of any kind. Then there are fruit concoctions that claim to be relish. Note the word claim please. Because your...

When to throw lit matches at gasoline

We all spend so much time chasing urgent issues.  The name for it is “putting out fires” in some circles. It seems the better we do, the more fires we have to put out. How do we get around that and still grow? We suggest triaging sessions each week. Take...

The world is moving faster, dammit…

So at Emergent Horizon, we love Hawai’i. We love San Francisco. We love San Diego. But we especially love Hawai’i.   We watched an old episode of Hawaii Five-0 recently. It was incredibly slow.  It was one of those ones with Wo Fat, so it looked like...

Changing for the better ???

Kaiser Permanente Health Care sends us this email. The title is “We are changing for the better!” It’s from Kaiser, so we all draw our own conclusions about how accurate that subject line is. For some reason, we ask ourselves: • Can we stop change? • Can you know if...

Find the right carrot

Find the right carrot... It turns out the donkeys really do like carrots. They are actually very good for them. It’s the right reward for activity, at least if you are a donkey. In study after study, researchers find that people are motivated by more than just money....

Prospect like a miner

Prospect like a miner... The life and times of sweet spots   Prospecting for sales is like prospecting for gold. The best way to do it is to dig around until you find something and then dig like crazy there. Prospecting is very hard work. If you believe the...
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