Well, we still love dill relish on a sausage of some kind. Sure there are sweet pickle relishes, relishes without mustard, and even ones without pickles of any kind.
Then there are fruit concoctions that claim to be relish. Note the word claim please.
Because your relish is what you say it is. Its more than a statement or even a declaration, it’s a way of being.
Your customers see that about your company. They see, even sub-consciously, what you put your energy into and what drives your business. They know you better than you know you.